The president of the United States use iPhone to win support for the election and thus has prove that new media is revolving against the old media. Mr.Obama said that "This tool is designed to help you become more directly involved in our campaign to change the country".
"The biggest issue at mobile is not quality of service, but the awareness of consumers to find and purchase product. Not as much as a tech device capability issue, as a confusion within the operators as how video is important," said Derenzo. The services of iPhone also includes up-to-date news the campaign, plus video, photos and talking points to help convince friends to vote for the candidate.
Raven Zachary, another co-developer, told the BBC: "The iPhone is one mobile platform and there are millions of voters who don't have the iPhone. According to BBC.co.uk both Mr Obama and Mr McCain have turned to the web to raise money, to YouTube to air adverts and to Facebook to raise their profiles among the social networking set.
References
Obama releases iPhone recruiting campaign tool, viewed 18 November 2009
What's the mobile Video hold up, viewed 18 November 2009
Obama usese iPhone to win support, viewed 18 November 2009
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