Reflection & Conclusion

Reflection

I personally never thought that i will ever start a blog. But i got to admit it's quiet a adventurous journey writing this blog about Design and publication.

What did i learn?

At first , i dint know what to write and how to write a blog post. With the help of my lecturer and classmates i have gain a lot of knowledge through their guidance. I have learn to apply the different kinds of theories . I have also gain more knowledge about different topic such as kindle e-book , Tv Everywhere and etc. To me image is an important tool to be added to a blog thus will enhance the understanding of the content in the blog. According to Leeuwen (2006), images alone are too polysemous to stand alone as an image may mean a thousand meanings. (Walsh, 2006).Schriver(1997) states that text and images complement each other in a document where both coexist together to convey a message to the audience and to enhance the clarity and understanding of a message the audience.

Conclusion

As a conclusion , blogging is an important communication tool to educate , inform and also entertain people. Blogs includes peoples interpretation and different view about certain topics thus people's view got to be respected. Now i have realize how important blogging is to some of my peers. Furthermore , I know the basic knowledge about design and publishing Technic . Now i look forward to learn more about design and publishing in my upcoming semester.

References

Kress, G & van Leeuwen, T 2006, Reading Images: Grammar of Visual Design, Routledge, London.

Schriver, KA 1997, 'Dynamics in Document Design: Creating Text For Readers', Wiley Computer Publisher, New York

Walsh, M 2006, 'Textual Shifts: Examining The Reading Process With Print, Visual and Multimodal Text', Australian Journal of Language and Literacy, vol. 29, no. 1, p. 24-37

TV Everywhere

Technologies has been rapidly being changing and upgrading for the better use. From uncolored television to now colored with the other extra application added in to fulfill the lifestyle of today.

Source - http://www.engadget.com

What is TV Everywhere?

According to newteevee.com, TV Everywhere is an authentication system whereby certain premium content (TV shows, movies, etc.) are available online — but only if you can prove (or “authenticate”) that you have a subscription to a multiservice operator (e.g. cable, satellite, telco TV).

Karin Gilford senior vice president of Fancast and online entertainment for Comcast Interactive Media

(click here to see the interview)

Why is Tv Everywhere is being created?

Cable companies pay big chunks of money to cable networks (USA, MTV, FX) to carry their programming. Comcast and its ilk are none too happy when these networks then turn around and put said content on the Internet for free — and run ads! ( newteevee.com)

This kind of technologies appeal the younger generation this is because the extra application that is added into the system. The format of this is that is the same with normal television. Viewers can also view through their Pc and also mobile device .

References

Everything you need to know about Tv Everywhere , viewed 18 November 2009

http://newteevee.com/2009/06/23/what-you-need-to-know-about-tv-everywhere/

Time Warner Tv Everywhere trials to start, viewed 18 November 2009

http://www.engadget.com/2009/08/27/time-warners-tv-everywhere-trials-to-start-sometime/

TV Everywhere is Comcast and Time Warner’s answer to free Internet video

http://www.crunchgear.com/2009/06/24/tv-everywhere-is-comcast-and-time-warners-answer-to-free-internet-video/

Obama uses iPhone to win support

The president of the United States use iPhone to win support for the election and thus has prove that new media is revolving against the old media. Mr.Obama said that "This tool is designed to help you become more directly involved in our campaign to change the country".

"The biggest issue at mobile is not quality of service, but the awareness of consumers to find and purchase product. Not as much as a tech device capability issue, as a confusion within the operators as how video is important," said Derenzo. The services of iPhone also includes up-to-date news the campaign, plus video, photos and talking points to help convince friends to vote for the candidate.

Raven Zachary, another co-developer, told the BBC: "The iPhone is one mobile platform and there are millions of voters who don't have the iPhone. According to BBC.co.uk both Mr Obama and Mr McCain have turned to the web to raise money, to YouTube to air adverts and to Facebook to raise their profiles among the social networking set.

References

Obama releases iPhone recruiting campaign tool, viewed 18 November 2009

http://news.cnet.com/8301-13578_3-10056519-38.html?part=rss&subj=news&tag=2547-1_3-0-20

What's the mobile Video hold up, viewed 18 November 2009

http://news.cnet.com/8301-10784_3-9736062-7.html

Obama usese iPhone to win support, viewed 18 November 2009

http://news.bbc.co.uk/2/hi/7649753.stm

Webisodes for kids

What is webisodes?

Webisode is a single push technology episode. A Webisode can be a preview or promotion of a particular TV show, music video, or other show presented from a Web site using streaming video or other techniques. Some sites are dedicated to presenting Webisodes. Webisodes are combination of Web+Episodes+Internet. Webisodes has a minimum timing that is approximately 2-3 but the it can go till 10 minutes.

Is webisodes a good idea for kids?

Webisodes is generally a replacement for kids watching television instead they will be on the computer. According to Guthrie, the potential is appealing. More than 85% of U.S. households are connected to the Internet via broadband, according to Nielsen, while more than 30% of Web users view live streaming video (such as Webisodes or streaming episodes of television series) and 20% watch saved video files (i.e., content downloaded from iTunes or other consumer sites). And these numbers will only increase as technology continues to evolve.

References

Advant Creative 2009, 10 keys to creating a successful webisode, viewed 18 November 2009,
<http://www.adventcreative.com/10-keys-to-creating-a-successful-webisode>

Guthrie, M 2007, What’s a Webisode Worth?, viewed 17 November 2009,
<http://www.broadcastingcable.com/article/111311-What_s_a_Webisode_Worth_.php>

Edwards, K 2007, What is webisode?, viewed 17 November 2009,
<http://searchsoa.techtarget.com/sDefinition/0,,sid26_gci213348,00.html>

Kindle e-book

What is Kindle e-book reader?

E-book reader is an electronic device that can replace reading materials.This device allows you to read materials without carrying any books or papers. This e-book is not a computer and does not have any wires connected to it. Furthermore, it allows access to 90,000 reading materials.

The differences between kindle e-book and print books

Kess & van Leeuwan (2006, p.204) discussed about the differences in terms of reading paths of linear and non-linear compositions. Linear compositions such as comic strip,novels are strictly coded & are meant to be read in sequence ( e.g left to right , top to bottom, line by line). Non-linear texts such as magazines, newspaper (1998, p.205) are less strictly coded and are read differently – can be read more than one way. This means the kindle e-book and the print media have the same content and design but the e-book is more user friendly and easy to get connected with. Walsh (2006,p.26) in her discussion on “ Reading in a Multimodal Environment”, said that written text is only one part of a message, & no longer the dominant part of the message. Her opinion is supported with crucial issues raised by Kress and others ( e.g, 2000: bearne, 2003) that, the screen” and multimodal texts have developed new literacies.

Kindle also tell the audience to buy kindle e-book and save the forest. As we know that global warming has become the most big issue that is talk about. He promotes his product and also educating the audience to save the planet.

Target Audience

The chart shows that the middle age (50-59) use kindle e-book . This e-book also has been promoted by Oprah Winfrey show and generally her target audience are the same age as the major age group in kindle e-book.

Reviews from other Website about e-book

References

Mohns, R 2008, Review: Amazon Kindle, www.macintouch.com, viewed 6th November 2009http://www.macintouch.com/reviews/kindle/

CNET editor’s Review 2007, CNET.com, viewed on 7th November 2009

Torre, D & Schrock, D.G 2009, E-Readers: DOA, www.dracotorre.com, viewed on 7 November 2009,

http://www.dracotorre.com/blog/2009/10/e-readers-doa/.

Kindle finds a mature audience 2009, www.geeksaresexy.net, viewed on 7 November 2009,http://www.geeksaresexy.net/2009/05/01/kindle-finds-a-mature-audience/.

Kress, G. & van Leeuwen, T. 2006. Reading images. Chapter 6: The meaning of composition

Walsh, M. 2006, “’Textual Shift’: Examining the reading process with print, visual and multimodal texts,” Australian Journal of Language and Literacy, vol. 29, no. 1, pp. 24 – 37.

New forms of Media Publishing

Over the past decades new media has been developing rapidly due to new technologies. Traditional media is changing to New Media . One of the new form of media publishing Vlog. One of the most popular Vlog is YouTube.

According to squidoo.com, some of the benefits of youtube is that you can upload videos that allow other web users to either watch the videos online or download it . Too add on, this YouTube is FREE . There is a problem about YouTube that is copyright issues. Thus many companies are losing money because they are not paid royalty.

There are many cases involving well known companies that are suing YouTube for such act. As reported in the BBC News last year, Viacom which is a company that owns MTV and Nickelodeon, is suing youtube for publishing Viacom's show illegally.

References

Viacom will sue YouTube for $1bil 2007, BBC News, viewed in 17 November 2008, at http://news.bbc.co.uk/2/hi/business/6446193.stm

Benefits of Registering with YouTube 2008, Squidoo.com, viewed in 17 November 2008, at 2008http://www.squidoo.com/Benefits_of_Registering_With_YouTube

Print Vs. New media

Print

Vs.

Online

There are differences reading from the print and online. Design principles are different in both print and online media. According to Kress & van leeuwen (2006),readers read from left to right or right to left considering their cultural background but according to Dr Jacob Nielsen's study, 79% of web users only scan a webpage instead of reading the whole text. This is because reading from the computer's monitor is 25% slower then reading from print and also staring for too long at the monitors can increase eye strain.

According to Kress & van Leeuwen (2006), salience is a feature or some features of an element that makes it entrancing or the ‘degree to which an element draws attention to itself’. Thus, a document design is important in print or new media. This will catch audience attention to read the print or online. Walsh (2006) said that responses in an audience are usually achieved by the choices of color, size, angle and etc.

example of bad layouts (source- Google Images 2009)

Thus layout design is important to print and also online. According to Kress and Van Leeuwen (2006), element such as arrangement and visual appearance of writing contributes to meaning.

References

Kress, G & van Leeuwen, T 2006, Reading Images: Grammar of Visual Design, Routledge, London.

Nielsen, J 1997, Be Succinct! (Writing for the Web), Useit.com, viewed 17 November 2009, <http://www.useit.com/alertbox/9703b.html>.

Nielsen, J, 1997. How Users Read on the Web. Viewed on 17 November 2009, http://www.useit.com/alertbox/9710a.html>

Walsh, M 2006, The ‘textual shift’: Examining the reading process with print, visual and multimodal texts, Australian Journal of Language and Literacy, vol. 29, no. 1, pp. 24-37.